Product Importer is a free import Plugin for WordPress that enables store owners to bulk import Product details from simple formatted files.

Unlock additional business features of this free Plugin with Product Importer Deluxe.



  •  WooCommerce (up to 3.0.*)
  •  Jigoshop (up to 1.17.*)
  • Exchange (up to 1.23.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release of Product Importer can be downloaded from WordPress Plugins ( or here on this page.


Looking for support, a copy of the readme, Plugin updates, Ideas or usage instructions? Check out our Documentation for Product Importer.


  1. Hi,
    I have exported the woocommerce orders but do not know how to import them .
    There is a plugin that does this ?

    • Hi Christian, right now we don’t offer a solution for importing Orders into WooCommerce. We will announce a new Plugin to achieve this in the near future. In the interim please Google for a CSV or XML WooCommerce Order import Plugin as there are solutions that currently do exist.

  2. Im having trouble importing multiple catagories with this.

    My products belong to multiple different catagories, the tags work fine but cannot seam to get it to work with the catagories.

  3. hi does this product update the current products with the values of the file ?

  4. We are looking for a tool that will allow us to import Subscriptions from the woocommerce store. We are having a hard time importing them manually. I know your pro export tool will export subscriptions, but will this tool allow the import of them? I don’t see any mention of it. Thanks!

    • Hi Angel, importing Subscriptions is likely the hardest use case for any import solution as it requires that an Order, Subscription and User is linked correctly or generated at import time. We are exploring how we can support importing different export types but for now are limited to Products only and will announce new import types on our Blog, I recommend doing a database clone in the interim for migrating Subscriptions between WooCommerce stores.

  5. My current import method crashes my server. I need a solution that imports images too. Do you offer a custom solution whereby you import my products and images for two of my websites. The images are located at a url which is the parent directory for images. Some of them are within individual folders. I have one site with product information uploaded (20,000+ products but the images are missing). The maker of the software can’t even fix the problem yet they advertise they import images all over the internet. Big BS. I need a solution that works, or step-by-step instructions as to how to do it myself. Let me know what you think. All the best, Jenny

    • Hi Jenny, try out our free Plugin and if that works without images then upgrade to the Pro Plugin and import with images. It’s the same import engine just with business features locked, you can use the manual importer or CRON engine to import your Products and we support URL sources as well as filepaths for images 🙂

  6. Hi
    I have a question about this plugin (or about it’s deluxe version):
    I need to import\export category tree (only categories without products). I had successfully EXPORTed caterories list with your plugin, but I can’t find any possibility to IMPORT them back by this plugin. can it be done? and what is the correct way?

    • Hi vasiliy, I’ve responded via your Facebook Post, please don’t open multiple comments for the same question 🙂

  7. I am trying to use this to import/export from two wooCommerce sites but when I upload the csv file i got from your export tool from the other site it goes through 1127 items and then deletes them and says “an existing Product could not be found”, why would I want to import a product on the site if it already existed?!?

    Is this plugin not intended for this use?

    • Hi jayman, our import Plugin has a few different importmethods including import new Products, merge Product changes and delete matching Products. Can you check that the import method set under Import Options on the screen after uploading as that’s likely set to Delete. If this persists let me know as I’ll see what’s going on 🙂

      • Yes, I see that and did that as only new products but it turned all my variations into product pages and now my 47 products are 1,130 products, a rather unwieldy mess. Is there a way to import it again as variation sets?

        • My question is why your one tool is called Shop Exporter and then the one to upload is only called Product Importer and not Shop Importer. I looked at your list for importing and neither the Free or Pro versions say anything about attributes or variations. They are an integral part of WooCommerce stores and the main reason I do not want to have to manually copy all this over or type it out again, being more then 1000+ list items.

          • Hi jayman, until WooCommerce came along there was no demand for importing anything other than Products. This is all new turf for WordPress and WooCommerce. We are working on a replacement for PID which will support more than just Products but it will take time and draws resources away from Premium Support and regular Plugin updates which is why it has been delayed.

        • Hi jayman, you’ll need to run the import again with the delete import mode to clear out those erroneous Profucts. I’ll follow up via Premium Support on how to import Variations and Attributes.

          • Ok, I moved them all to trash manually, now I see how useful the delete feature is.

            If you sent anything to my email in the last two days please resend as my work server was down and emails lost.

            Look forward to resolving this, thanks.

            • Hi jayman, best to follow this up via Premium Support, the Comments section is not intended for support (it gets out of hand really quickly). I’ll continue this with you there 🙂

              • Are you going to contact me or do I make a support ticket? Support is just for Premium plugins, we are talking about a free one here. If it is able to work with attributes and variations I think it would be good for everyone to know on a how-to page so we are not wasting your time with support tickets.

                • Hi jayman, Attribute support is a Pro only import feature, will work to get limited Variation support into the free release however. I’ll be working on both export and import free releases next week

                • It will be interesting to see how you add limited variations as at least in wooCommerce you can only add variations AFTER you have made attributes.

  8. Hi, My client wants to be able to bulk import coupons and is using the iThemes Exchange plugin. Do you offer a solution to import coupons with this store?


    • Hi BaseMediaUK, we’ll be announcing Coupon import support with our new Store Importer Deluxe Plugin (that will replace Product Importer Deluxe with free upgrades for existing PID customers), the Exchange port will be released in the new year 🙂

      • That’s great news. Do you have any idea how soon into the new year it will support iThemes Exchange?

        • Hi BaseMediaUK, ASAP is the best I can give you, probably week 3-4 as I’m on vacation for a fortnight from early January. I’ll send you an early release just for Coupon import functionality as soon as it’s out of the oven

          • Hi, do you have an update on when this will work with iThemes Exchange to bulk import coupons?

            • Hi BaseMediaUK, import got put on the burner this quarter as interest has been 99% export. The general mood this month I’ve received is swinging back to import so starting next week I’ll be committing resources to SID (that means Coupon support) for Exchange and other Platforms.

  9. Hello,
    Look for a solution to export and import products from a woocommerce store to another site. Like your premium plugin so, i tested with the free versions of your plugins but apparently does not work well because of the special Portuguese characters (ç, é, è, ã, etc.).
    Is there any way to properly encode the product?
    The test site is available in

    • Hi acmsoft, this is a limitation in our free importer at this time, we’ll announce a Plugin update shortly to resolve this, it is working as expected in our Pro Plugin Product Importer Deluxe 🙂

      • You warrant that the Product Importer Deluxe solves this problem?
        The Product Importer Deluxe copy custom fields?
        I read in a previous review that you offer the Deluxe Exporter plugin store to purchase Product Importer Deluxe confirm?

        • The Product Importer Deluxe works well with products variations?

        • Hi acmsoft, these questions are best raised as support questions. To answer:

          – Yes images are supported
          – No custom Product fields are not yet supported, this functionality is planned and will be introduced in a future Plugin update
          – Yes we will credit you for the purchase of Store Exporter Deluxe if you have already purchased it after buying Product Importer Deluxe
          – Our Variations supported is limited to our legacy Product Name formatting, in the next Plugin update we will introduce support for separate column Attributes for defining Variants

  10. I am trying to get in touch regarding hiring you to help with a plugin I need for Exchange. Please contact me at info (at) dmlwebservices (dot) com. Thanks.

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Product Importer comes with a Quick Start document (readme.txt) to help with installing the Plugin. Additional support can be found from the Contact page or methods below.


Check out our Documentation for Product Importer.

Product Importer Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer forum.


As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

You can also suggest features here in the Comments section.



Product Importer is compatible with the following e-Commerce platforms for WordPress:

  • WooCommerce (up to 3.0.*)
  • Exchange (up to 1.23.*)

Plugin Updates

The latest release of Product Importer can be downloaded from WordPress Plugins ( or here on this page.


Looking for support, a copy of the readme, Plugin updates, Ideas or usage instructions? Check out our Documentation for Product Importer.