Product Description


This user-friendly Product importer, with clear step-by-step instructions helps you import and update Products, Variations, Categories, Tags, and other Product details into your WordPress-powered store.

After successfully importing tens of thousands of Products across hundreds of WP e-Commerce, Jigoshop, WooCommerce and Exchange stores Product Importer Deluxe has become the standard for store owners and web developers to bulk import Products, Variations, Categories, Tags, Brands.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting.

Variations, Categories, Tags, Brands, Images and other Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process. Our free Store Exporter Plugin can export Products from an existing WordPress store making importing changes to existing Products almost too easy!

Third-party integration

To enable the import options for the above 3rd party Plugins ensure the Plugin (e.g. Related Products) is activated and up to date, refer to the sample CSV’s available in the FAQ section on this page for examples. Support for additional Product details are introduced through regular free Plugin updates.



  •  WooCommerce (up to 2.6.*)
  •  Jigoshop (up to 1.17.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. I have a client who’s asked “When we get new quantities of stock in can we use a csv file be uploaded to update the inventory section in the back end of the website and keep it up to date?”

    I was thinking of going with WP-ecommece and this plugin – I assume it easily does what they’re after?

    If they want to continually update their stock levels, do they have to do a full export import, or can they just have the SKU and the new stock levels on the CSV and update that – will that only update the files on the CSV or whip all the other data clear and only leave the SKU and stock level?

    • Hi ignitionmedia, we’ve built the WP e-Commerce importer to work with partial CSV files where you just provide the minimum Product details (e.g. SKU or Product Name) and the Quantity and let Product Importer Deluxe do the rest of the magic. That said there is a known merge issue affecting quantities in the WP e-Commerce release of PID that we are working to resolve so it may be hit or miss for variants, etc. until we address this in the next minor Plugin update. There are per-import options to control whether it replaces, merges or deletes missing Products at import time.

    • Hi calvares, you can find cron documentation under the Settings tab in the latest release of Product Importer Deluxe, can you confirm what e-Commerce platform you are using?

  2. product importer not merging sku’s into categories. importer refreshes all other info but does not re-link sku to categories leaving everything un-categorized and unseen to our customers. is there something we can do ? maybe uninstall and repurchase plugin ? website down for approx. a month now, please help !

  3. Hello!

    I’m thinking to buy this plugin.

    As far as i’ve understood, the plugin requires a formatted CSV to start the import process.

    Is it possibile to do it automatically?
    For example: i have a web-service on another website that could generate a csv file (or whatever i want). Is it possible to create a sort of “cron job” to get this csv automatically?


    • Hi Stefano, our importer supports CRON jobs but doesn’t yet support external services. Check out the sample CSV’s available here as they’ll give you an idea how your web service CSV should be formatted.

  4. I’m trying to import the SKU’s with existing Product Names and it just skips every product

    Please help!

  5. Hello, The Product importer deluxe was working great for a day! i have not added anything or updated anything. I came back to the site to finish work and now the bar at top of the import screen stay on preparing………… it just sits there. normally it would breeze through it. i have tried removing plugins, tried updating permalinks. I tried un installing plugin and re-installing it. product importer 3.2.6, wordpress 3.5.1

  6. Im having trouble using the CRON part of the import.
    It seams to ignore the variations of setup.

    Any help on this issue?

    • Hi designs4kids, this is likely due the guid of your Posts not matching, this is important for Media/Attachments. There are free Plugins available to address this, alternatively get in touch via Premium Support.

  7. Hi, I have a problem Store Import, when I export my products the areas like SKU, title, description,.. aren’t in the same position of the archive when I import. Do you know what I need to do to fix this? Thanks.

  8. Will there be feature parity for Woocommerce any time soon?

    I need the functionality described on the site, but apparently all the features referred to as 2.0, 2.97, 3.1.8… including product merge and category import do not come with the version 1.6.8 for Woocommerce, correct?

    • Hi Jeff, the new import method functionality (new only, merge only, import and merge) will be introduced into the next minor Plugin update for our WooCommerce shortly. The available WooCommerce release of PID already supports basic Product merging as well as Category, Tag and Product Image generation.

      Our intention is to make features available to all platforms as close to initial release as possible.

    • Hi Jeff, please download the 1.7 Plugin update for WooCommerce that includes the import method support you enquired about. 🙂

  9. Will this importer work with CSV files from ebay? Is there a ton of reworking involved to list to my website? This will be for Jigoshop.Thanks

  10. I’m just checking to make sure that although “Additional Description” isn’t listed as being imported, it will, in fact, be imported. The exporter exports it, so it seemed to make sense that likewise it would be imported. 🙂 Thanks!

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Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (141)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).