Product Description


This user-friendly Product importer, with clear step-by-step instructions helps you import and update Products, Variations, Categories, Tags, and other Product details into your WordPress-powered store.

After successfully importing tens of thousands of Products across hundreds of WP e-Commerce, Jigoshop, WooCommerce and Exchange stores Product Importer Deluxe has become the standard for store owners and web developers to bulk import Products, Variations, Categories, Tags, Brands.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting.

Variations, Categories, Tags, Brands, Images and other Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process. Our free Store Exporter Plugin can export Products from an existing WordPress store making importing changes to existing Products almost too easy!

Third-party integration

To enable the import options for the above 3rd party Plugins ensure the Plugin (e.g. Related Products) is activated and up to date, refer to the sample CSV’s available in the FAQ section on this page for examples. Support for additional Product details are introduced through regular free Plugin updates.



  •  WooCommerce (up to 2.6.*)
  •  Jigoshop (up to 1.17.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. Hi Michael,

    Many thanks for the plugin, it’s a great timesaver. I’m working on a site for a client, and I’ve managed to get most of the required fields set up and uploaded through the plugin, but I can’t figure out how to manage digital downloadable files.

    Is it possible to include data for the fields “File Path” for the downloadable file, and “Download Limit”? These are two crucial elements of the product catalog for my client’s site.

    I’ve just installed version 1.2.5. The site I’m working on is:


      • I got the importer to work, bringing in about 70 or 80 products. it lacks some of the features I need (digital downloads), but it worked for most of the product info.

        Haven’t tried the exporter feature though.

  2. Can this be used to import products into Jigshop, if I export from WPEC?
    There doesn’t seem to be a straight plug n play plugin for this yet?

  3. Hi,

    Any update on product variations?

    This was promised a long time ago, and was the reason I bought the plugin.

    Please let me know when you’re expecting to have this finished.

    Thank you,


    • Hi Simon, importing Product variations can be done with the 3.1.4 Plugin update due today, this update is compatible with the latest WP e-Commerce release.

  4. Posting this in the right place this time as this is my version of product importer deluxe. It works great… except for all the google data. It shows you can match fields for it, there are no errors, it just doesn’t import that data, it skips it and gets everything else right. So what is going on?

    • Hi Kim, can you confirm which version of Advanced Google Product Feed that you’re using as well as WP e-Commerce version. This is working with the latest of both on my development sites.

  5. Dear Mickael,

    Importing is not working properly with accents or other alphabets with UTF8 text. I’m using version 1.2.2 with WPEC Version

    Could you please give a hand ?



  6. Is it possible to upload products from Amazon?
    Is there a one click install?

    • Hi BM, there is no support for importing Products from Amazon. If you would like to raise a feature request please get in touch as I’ll require more information to implement this.

  7. hi,
    Thanks for the plugin, this plugin is very useful for me, but how could i add a new filed in the csv whose value will store in the database for a particular plugin. Please help me.
    waiting for someone’s reply.

    • Hi Brian, if you can further explain what field you’d like to add I can bake it into Store Toolkit or into Product Importer Deluxe for you. Store Toolkit, Related Products, Wholesale Pricing and a few others all use filters and actions to integrate with Product Importer Deluxe.

  8. Hi,
    we have problems with accented words (French and Italian): they are not imported correctly, the accented words are completely missing.
    We are using Product Importer Deluxe plugin for WooCommerce version 1.6.7.
    The .csv files are in ISO-8859-1, “;” separated.
    We had no problems in the past with the 1.5.2 release.
    Did you change something?
    Is the 1.6.8 release solving this problem?
    Let me know,

  9. Hi,

    My website is almost ready to launch. We have been uploading various .csv files and it all worked well. Now when we try to import it takes about 10min, then I get an error message :

    Warning: file_get_contents(/home/marnus/public_html/wp-content/uploads/BarAccessories-CoolerBags.csv) [function.file-get-contents]: failed to open stream: No such file or directory in /home/marnus/public_html/wp-content/plugins/woocommerce-product-importer-deluxe/includes/functions.php on line 95

    I’ve checked the directory permissions and all seems fine. Please assist.



  10. Hey Chris,
    I figured I might chime in here to help ya a bit. From my experience with this plugin that error might be telling you a few things.

    1) Your server has not allocated enough memory to PHP processes for the WordPress process your attempting.

    I’ll need to know a few things, in addition to your server setup
    Are you on a Cpanel setup?
    Do you have access to WHM?
    Are you able to load even ONE product? w/ or w/o a picture?
    How many products are you importing?

    you said your uploading the pictures via the direct file path, is that by listing out a directory? Or uploading the pictures to “uploads/2012/(month)” and then referencing the file name?

    If your doing it by the direct directory listing/url, be careful that could be what is eatting up your PHP process memory, it will literally reproduce a and replicate the pic file for each product, even if they have the same picture.

  11. Hi Mike …

    I’ve found a bug with Product Importer and WPEC 3.7.8 … the products are importing, but the permalinks aren’t being added to the db. I’ve tried both adding new products and updating existing products and in both cases there aren’t any new additions to ‘url_name’ in the ‘wpsc_productmeta’ table.

    The only way to correct the product’s permalinks is to open each individual product in the back end and click ‘update’ … which works but is a big drag 😉 ..

    I’ve tried this on both versions 3.09 and 3.12 of the plugin and both behave the same way.



    • For anyone that’s had a similar problem I’ve created a work around. It’s here at Pastebin: I couldn’t get the WPEC Debug page to come up properly so I’ve grabbed the function to loop through all the products and rebuild the permalinks (url_name meta field in productmeta in WPEC 3.7.8). If you’re using 3.8.x please try this at your own risk.

      For those on 3.7.8 or so you can load this page template into a PRIVATE page on your site to update your product permalinks. PLEASE backup your database before trying this and don’t leave it sitting around on a publicly posted page for others to tinker with 😉 …


    • Hi Shaun, I’ll check over legacy WP e-Commerce 3.7 support and make sure those permalinks are getting added to the wpsc_productmeta table. Apologies for the delay and thanks for the temp. solution in my absence.

  12. Michael

    Any idea when you’ll be updating the importer so you don’t have to run each job with and without the merge setting, in order to add new & update existing products from the same import file?


    Paul Cutcliffe

  13. Ok Michael (or anyone?), can you please help me?

    I’m starting to get a little bit desperate here. I’ve paid money for this product but I can’t use it. I have clients waiting for me to get the new webshop up running and I don’t know how much longer thay are willing to wait.

    Please tell me how to upload my products with foregin characters (my business is in Sweden).

    I have written all product information down in MS Excel (all information in separate columns). I then save it as .csv. During the upload I can see that all my swedish characters are shown as questionmarks and other strange symbols. When the import is finished and I look on my website, all my foregin letters are missing. Why? What is the problem?

    I have also tried to use the empty example file that can be downloaded above. The problem with this one is that I don’t know which field delimiter to use during the import. I have tried both “,” and “;” but nothing works. When I look at the file type for the document it seems strange. When I try to save in (from MS Excel) it says that the file name is myfilename.csv while the file format is pre selected as “Text (tab separated)(*.txt)”. What is correct? Should I save it as CSV or TXT (it still says .csv efter saving…hmm…)? And how do I specify a tab character as a field delimiter.

    Sorry for the long message but I’m really desperate here. Anyone, please?

    • Problem solved.

      It turned out that it has something to do with the version of Excel. If I use a newer version it works fine (would it perhaps be a good idea to point that out in the instructions?) 🙂

      So, now I’m only waiting for the image fix that makes it possible to import featured images and thumbnails with correct with/height proportions.

      When can we expect that to be released?


  14. hi,
    I am new in wordpress. I am using your product importer deluxe plugin and it is working fine if i upload a product with both parent and sub-category. But i am facing a problem such that if i upload a product with only sub-category product is not uploading via CSV. please help..

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Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

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If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

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Recent Topics (141)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).