Product Importer Deluxe is a user-friendly Product importer enabling store owners to bulk import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to bulk import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product details are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 3.0.*)
  •  Jigoshop (up to 1.17.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. My need is to import AUTOMATICALLY every hour the quantity of stock every single product from a sheet xml loaded ftp and to export automatically orders occurred in the day as well. Are PID/PED suitable about it?

    • Hi fragor, we will be announcing a port of our Scheduled Exports engine over to PID in the new year to process automatic imports, you can trigger CSV imports via CRON with a custom URL request with our current Plugin but the XML file format is not yet supported.

  2. Hello!

    I just bought your deluxe exporter, which is awesome 🙂 I was just wondering, just like the exporter, is this importer able to do cron jobs and automatically import product from an FTP account?


    • Hi Rocky, sure can! We’ll be upgrading all PID customers to Store Importer Deluxe so that you can import more than just Products, this will be a free upgrade for PID users 🙂

  3. Hey guys. Loving this plugin except that the CSV file I import seems to ignore the ‘price’ and ‘sale price’ column data. Makes the plugin a little useless, don’t you think?

  4. HI Michael,

    Another question regarding product importer deluxe

    Custom Fields

    The theme I am using has custom fields for displaying products

    Theses are examples:

    pt_product_flip_animation and the value is either: on or off

    (This shows a front and back view of a garment)

    slide_template and the value is : default

    (This shows product in a theme location)

    total_sales and the value is : 1 or 0

    (Shows total sales)

    there are a couple of other fields that I am also looking at

    Does product importer deluxe has the ability to import custom fields?

    Many Thanks and blessings!


    • Hi Carl, we do not yet support importing Custom Fields but it’s on the list and now that Custom Fields support has been added across our Store Exporter Plugin it won’t be far off for our importer 🙂

      • Hi Michael –

        any ideas on time frame for custom fields as each of my products has at least 2 custom fields .
        Many thanks and blessings!

        Carl 🙂

        • Hi Carl, Friday I’m booked up on other work but will be getting this added on Monday for release in the next Plugin update 🙂

  5. Hi Michael,

    We work in web design and currently building 2 ecom shops for client using woo commerce.

    I have asked client to buy your product importer deluxe so I expect they will do that on monday

    Just for your information I looked at two other product importer solutions before choosing yours based on based on your functionality and up to date support of the products you supply.

    I have a question which applies both to your importer and also is dependent on whether there is such a fntion in woo commerce shop. (I’ve up til now not been able to find an answer for this… )

    Client is manufacturer of clothing and starting wholesale and retail on line shops on line.

    For any particular garment there are several sizes.

    Each size has its own stock quantity.

    I know that woo commerce has a feature for stock available for a product

    But does it have a feature for stock available per size in a product (essentially per attribute for a product)

    If so do you know where I can find information or plug in regarding this and also if it is already available do you support the field in your product deluxe importer.

    Very much appreciate your time in answering this question

    Thanks and blessings!


    • Hi Carl, you can manage stock for the Base Product (without Variations) as well as per-Variant (e.g. Size) within WooCommerce without any additional addon.

      We already support updating Variants and their Quantity but are moving to a much clearer method than our current ‘merged Product Name’ field with Category separators to one where you match up the Product Name as the Variant and use the Attribute columns to match up how they’re linked (e.g. 1 level, 2 level, etc.). We’ll be announcing this shortly to help with importing/merging of stores with variations.

  6. I need to change the SKUs of all my products. If I export the products and reimport using these modules, will the product ID be sufficient to map these as updates rather than creating new products?

    • Hi frgabriel, I’ve had a look at our merge process and it seems we don’t support updating existing SKU’s, to do this we would either need to get the Product ID (which we currently already support) and run the usual merge process or add two separate SKU import fields for merging (the first being SKU (Existing), the second being SKU (New).

      We could use the Category separator character to split the contents of the SKU cell (e.g. SKU123|SKU234) where if the Category separator is detected within the cell then we treat them as two separate SKU’s (the first SKU123 being the existing SKU and SKU234 being the new SKU to be set). I can cook this into the next Plugin update if you can get back to me, thoughts?

      • Well I have a file with the Product IDs, the new SKU, and the old SKU. Since I have the Product ID already, are you saying I can do a regular merge with this as my base field and the new SKUs being mapped to the SKU field? Or do I need to wait for an update?

        • Hi frgabriel, I’ve baked in support for this in the minor Plugin update that went out moments ago, a new export column called SKU (New) appears if you have existing Products. Setting the Product ID or SKU column will match up the existing Product while the SKU (New) will update the Product with the new SKU value. 🙂

  7. Will this plugin work with the Advanced Custom Fields plugin? I have two text fields created with ACF and I’m wondering if they will populate if I include them in my csv file?


  8. I have a client who’s asked “When we get new quantities of stock in can we use a csv file be uploaded to update the inventory section in the back end of the website and keep it up to date?”

    I was thinking of going with WP-ecommece and this plugin – I assume it easily does what they’re after?

    If they want to continually update their stock levels, do they have to do a full export import, or can they just have the SKU and the new stock levels on the CSV and update that – will that only update the files on the CSV or whip all the other data clear and only leave the SKU and stock level?

    • Hi ignitionmedia, we’ve built the WP e-Commerce importer to work with partial CSV files where you just provide the minimum Product details (e.g. SKU or Product Name) and the Quantity and let Product Importer Deluxe do the rest of the magic. That said there is a known merge issue affecting quantities in the WP e-Commerce release of PID that we are working to resolve so it may be hit or miss for variants, etc. until we address this in the next minor Plugin update. There are per-import options to control whether it replaces, merges or deletes missing Products at import time.

    • Hi calvares, you can find cron documentation under the Settings tab in the latest release of Product Importer Deluxe, can you confirm what e-Commerce platform you are using?

  9. Hello!

    I’m thinking to buy this plugin.

    As far as i’ve understood, the plugin requires a formatted CSV to start the import process.

    Is it possibile to do it automatically?
    For example: i have a web-service on another website that could generate a csv file (or whatever i want). Is it possible to create a sort of “cron job” to get this csv automatically?


    • Hi Stefano, our importer supports CRON jobs but doesn’t yet support external services. Check out the sample CSV’s available here as they’ll give you an idea how your web service CSV should be formatted.

  10. I’m trying to import the SKU’s with existing Product Names and it just skips every product

    Please help!

  11. Hello, The Product importer deluxe was working great for a day! i have not added anything or updated anything. I came back to the site to finish work and now the bar at top of the import screen stay on preparing………… it just sits there. normally it would breeze through it. i have tried removing plugins, tried updating permalinks. I tried un installing plugin and re-installing it. product importer 3.2.6, wordpress 3.5.1

    • Hi designs4kids, this is likely due the guid of your Posts not matching, this is important for Media/Attachments. There are free Plugins available to address this, alternatively get in touch via Premium Support.

  12. Hi, I have a problem Store Import, when I export my products the areas like SKU, title, description,.. aren’t in the same position of the archive when I import. Do you know what I need to do to fix this? Thanks.

  13. Will there be feature parity for Woocommerce any time soon?

    I need the functionality described on the site, but apparently all the features referred to as 2.0, 2.97, 3.1.8… including product merge and category import do not come with the version 1.6.8 for Woocommerce, correct?

    • Hi Jeff, the new import method functionality (new only, merge only, import and merge) will be introduced into the next minor Plugin update for our WooCommerce shortly. The available WooCommerce release of PID already supports basic Product merging as well as Category, Tag and Product Image generation.

      Our intention is to make features available to all platforms as close to initial release as possible.

    • Hi Jeff, please download the 1.7 Plugin update for WooCommerce that includes the import method support you enquired about. 🙂

Add a comment

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. US pborde says:

    Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  2. DE Dietrich says:

    Product Importer Deluxe works excellent!

  3. GB Osman Ahmed says:

    Hi, thanks for this amazing plugin!

  4. IE Andrew says:

    Thanks Michael :)

  5. US DSTP says:


    I've purchased this product and it's working fantastically, a little slow importing/merging change, however this isn't an issue.

    Please can you point me in the direction or provide information for adding additional import field, I've purchased a plugin called Product Price Info and would like to bulk import this information.

    Thanks in Advance.

  6. GB Matt says:

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  7. GB Nikki says:

    Thank you Michael. :-)

  8. US Joshua Wilson says:

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  9. US Ryan says:

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  10. GB Paul Cutcliffe says:

    Excellent, thanks Michael - keep up the good work!

  11. ZA kim says:

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  12. US Russ says:

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  13. US Robert says:

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).