Product Importer Deluxe is a user-friendly Product importer enabling store owners to bulk import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to bulk import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product details are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 3.0.*)
  •  Jigoshop (up to 1.17.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. michael,

    thanks for the response. is there any chance you could add the custom meta field to the importer. that field works great from adding aditional info at the bottom of a listing and it’s native to wp-ecommerce it’s built in to the editor.

    also on the images, is there anyway to bypass the image uploader all together and just supply a url to the image? all of our images are uploaded in bulk via ftp so all i really need in a url to the thumbnail.

    (as a side note my biggest complaint about wp-ecommerce is the way it supports images. i hate the auto cropping and resize issues. would be much happier to set a max width of an image in the themes style sheet)

  2. Hey Michael

    This plugin looks exactly what I am looking for. I am just trying to get my head around how it works for images. I tried the demo site but cannot see what it looks like when it imports the data. Is there a way to see the data once imported on the demo site ?


  3. Hi charlie, regarding transparent PNG I’ll take a look into this, I’m confident the standard WordPress image method also cannot deal with transparent PNG; I’ll dig into it next week after I add support for custom fields within the importer 🙂

  4. Hi charlie and Greg, you can use my free Custom Fields for WP e-Commerce Plugin to display custom Product details on the Single Product template as yet though there is no integration with the importer.

    I’ll be working next week to link the importer to available custom Product details as managed within my Custom Fields Plugin.

    Now that I think about it, if you use the sample custom Product detail refences within the importer and match the name within my Custom Fields Plugin the details should link up; give it a go, I’ll put together a tutorial before I release the above Plugin update.

  5. Hi Michael,

    I too am waiting for the completion of this upgrade to the custom fields.

    It is no use having the ability to bring in custom columns via csv if there are no output fields on the product detail pages???

    Patience wearing thin here…

    Waiting Greg.

    • Hi Greg,

      Custom fields is in, meet 2.7! Jump over to the Premium Plugin Updates page to download the latest release. Just set your new columns within your CSV file and match them at import time, custom fields are denoted by ‘Custom – [Name]’. 🙂

  6. one other thing i’m trying to figure out how to do. i need to be able to import data to a custom field. i have you custom field plugin installed and i was wondering what code i need to change in the importer plugin to add the field to the import options.

  7. just bought your plugin to save me from having to script my own. over all i’m well please with it. i have one issue though. we use transparent png’s for our product images and the script turns all the backgrounds to either white or black. is there anyway around this?

  8. I figured it out. Updated to 2.6.1 version supports the “Pampers>Baby Needs>Diapers” in the category field on import. Doing away with brands. Am I correct in my assumption? It worked.

  9. And also updated the latest product importer…no longer do I see that it will import brands? Am I missing something?

  10. Regarding multiple subcategories. In an above post, that was addressed by using ‘|’ Not really sure where this needs to be added. In my .csv file, under category…how should it read. Baby Needs ‘|’ Diapers or Baby Needs | Diapers Not really sure of the proper syntax in my .csv file. thanks

  11. Hi,

    We are creating a proposal for a new client that sells clothes. We are interested in a number of your plugins but the crux one is the importer. They get regular spreadsheets from their manufacturers that need to be imported.

    However, each product can have a number of potential options may be upto 200 variants.

    i.e. Each item would have a standard product code for example ML1234

    However, they will each have many different colours and sizes.

    Would your software be able to handle this, i.e. instead of creating different products for each colour/size option create one product with the different options included on one record.

    If not would this be something you would be interested in quoting to do?
    Is your source code encrypted, if so could we pay for it to be unencrypted, so that we could get the importer modified?

    Also please can you let me know how many fields can actually be imported.

    Thank you



  12. Hi Tom, Product Importer Deluxe will handle the importing side of things but you’ll need to use another solution to export the Product details out of your live site; I have seen a CSV Export Plugin floating around the community, do some digging 🙂

  13. Hi Michael,
    Im setting up a locally hosted site for testing/changes. Will this plugin enable me to export all my product data from my live and import all the data the local testing site? And then vice versa once i have made changes to the local site?

Add a comment

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. US pborde says:

    Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  2. DE Dietrich says:

    Product Importer Deluxe works excellent!

  3. GB Osman Ahmed says:

    Hi, thanks for this amazing plugin!

  4. IE Andrew says:

    Thanks Michael :)

  5. US DSTP says:


    I've purchased this product and it's working fantastically, a little slow importing/merging change, however this isn't an issue.

    Please can you point me in the direction or provide information for adding additional import field, I've purchased a plugin called Product Price Info and would like to bulk import this information.

    Thanks in Advance.

  6. GB Matt says:

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  7. GB Nikki says:

    Thank you Michael. :-)

  8. US Joshua Wilson says:

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  9. US Ryan says:

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  10. GB Paul Cutcliffe says:

    Excellent, thanks Michael - keep up the good work!

  11. ZA kim says:

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  12. US Russ says:

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  13. US Robert says:

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).