Product Importer Deluxe is a user-friendly Product importer enabling store owners to bulk import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to bulk import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product details are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 3.0.*)
  •  Jigoshop (up to 1.17.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. Good Morning –

    First I want to make note that my screens do not look like the ones shown here and I was wondering why. It does not say at the top of my importer page – Product Importer Deluxe for WP e-commerce. It just says Product Importer. I do get to it via Tools\Import\ Products
    My problem at this point though is really just getting my CSV and images uploaded.
    I have tried this several different ways and I seem to be getting inconsistent results.
    Through Media / Add Media I uploaded a bulk of my image files. Then on the CSV file I created an Image field and populated it with the image name. When I import I select the check box “Are you Importing Images?” and then the radio button “Assigned an image column above for Product image filenames in the CSV file ” Once when I did this 4 of the 5 images on my test showed one did not. I checked and all the images were in the media file. Next I tried to use the “Will upload an image for each Product in the next step” and selected each image from my computer to upload. None of those images appeared.
    I have over 1200 items to upload and am wondering what is the best way to go about this without having to manually set each image to each product.
    I am sure it must be something I am doing wrong so any help would be appreciated.
    Thanks Barb

  2. Can this plugin update products that already exist without producing dups?

    • Hi Jordan, sure can. Just tick the option ‘I am merging Product changes…’ at import time, Products are linked by SKU so as long as you’ve provided that column you’re set to go. 🙂

  3. Mike, purchased your product a few hours ago and I already have 51 products loaded in ideal format with multiple categories and descriptions. Very good product, best 95 dollars I’ve spent in a while. I have a question though, i am using the first option to upload images (with a pointer in the CSV file) . Do I need to use a different method for thumbnails to be created?


    • Hi jlevatino1122, Product thumbnails are automatically generated if you’re using WP e-Commerce 3.8, just drop the filename of the Product image (e.g. product-1.jpg) and upload the original Product image into either the current month (if you’re using date-based indexing) within /wp-content/uploads/… 🙂

  4. Hey There Michael, Great plugin 🙂

    I’m having afew issues I was hoping you could help with:

    Firstly, I’m uploading a file of 3,500 products which only have the information Name, additional description, price, tag, category and images…. When I upload my CSV file (via tools>import>ProdImporter), I get a massive list of dropdown boxes, a lot of them with blank information next to them…. Can I assume I must take out the unused columns such as Weight, Length etc in order to avoid these annoying blank entries ? I was hoping it would auto assign each cell to it’s relevant role within the spreadsheet… I’ve attached a pic here, I may be just being a total moron ! –

    Everytime I upload the CSV, my chrome/safari/firefow quit after around 15 minutes, do you have any solution for uploading thousands of products at the same time ?

    Really appreciate your help mate, I hope to get this working real soon


    • Hi Glen, that just means the importer has been unable to read your CSV format, re-save it with Excel or your preferred spreadsheet editor as a ‘Windows CSV’. Once the CSV is in the correct format you’ll see the columns match up just like the screenshot. If you get stuck just send through your CSV and I’ll resave it for you. 🙂

  5. Hi michael
    would you mind give me a date for the release the latest CSV file with WPML support. i am really look forward to it for finish the project that i have 🙁

    yahnk you

    • Hi flayzeraynx, I’ve benched this feature for the current week as I’m focussed on finishing off a few other overdue Plugin updates across the suite. Paolo has introduced me to the WPML team and I’ll be working with them and Instinct to improve integration as well as add simple import support as soon as my queue clears. As soon as support is added it’ll be in a minor Plugin update and sent out, in the meantime I recommend manually creating Products for each language or holding out till closer to the new year. 🙂

  6. hi,
    great plugin. just having a small issue with importing images.. i am selecting the ‘will import at the next step’ and after i select the image and import, everything looks ok and says import successful but when i browse to the product there is no image.. any idea why this might be?

    • Hi Samantha, this is likely due to a permission error that is not allowing the importer to generate the Product images and thumbnails. Feel free to send through WP Admin, FTP and your CSV file.

  7. Before I get this plugin can i add the image location ie into the csv file for automatic integration for my list of over 4000+ products? Or do I need to manually link each image to the product descriptions?

    The image seems to show that I would have to manually identify each image. Please advise.


    • I think I found the answer to my question. All I have to do is add to the master CSV file upon upload. Is this correct?

      • Hi Carolette,
        I am not Michael, just another user, but I may be able to help you in the meantime. I got it to work by adding a column called ‘Image’ to my csv and then putting the name.jpg in that column. So in your case, a column 4000+ cells long with each product image name. After import, I then simply do a ‘view source’ on the shopping cart image (which obviously isn’t showing yet, because it;s not been uploaded) to see where it’s calling the pictures from (something like, /wp-content/uploads/2011/12) and then I simply FTP all the images onto the server into that folder. I know this might sound obvious, but the structure of those folder are monthly, so if you do another import, say in January, pictures you upload today, might suddenly not show, because it would be looking for them in the /2012/01 folder after the January import, so then you’ll just need to move them across. Good luck!

        • further to this, if your thumbnails don’t show, you might need to create a folder /wp-content/uploads/2011/12/thumbnails and copy all your pics in there as well. At least, that worked for me. Make sure your pics are small in size both dimensions and data for faster upload. Cheers.

          • so I tried this but I am still net getting my list imported. I have no idea what I am doing wrong. I created my CSV file in excel. Should I transport it into my text editor instead? I am lost.. and tired…

          • Hi Isabella, WordPress generates its own thumbnails and unlike WP e-Commerce 3.7 doesn’t store them within a ‘thumbnails’ directory, instead they’re all in the same directory as the original. If a few Products have corrupted thumbnails after import I use Regen. Thumbnails to recreate them.


            I prefer to use the external URL method for importing Product images (e.g. that way there’s no chance of getting those monthly upload directories wrong.

            By the way, you can turn off monthly indexing of Media within WordPress from the Settings > Media page within the WordPress Administration. 🙂

      • Hi Carolette, that’s correct, there are other Product image import methods available too that mean you can manage them via your CSV file directly (e.g. image filename and external URL). Take a look at the Plugin’s readme.txt for examples and step by step instructions. 🙂

  8. Just purchased your plugin.

    Question: Can html be used in the description and additional description fields?

    • Hi Chuck, HTML can be used in the Description field but from my understanding the Additional field strips out the majority of HTML inputted. Instead I recommend using a custom field for this. 🙂

  9. Good morning, I have purchased and uploaded and activated Product Importer Deluxe… however, it is not showing up in the dashboard under settings… or anywhere else, for that matter. Can you tell me what the issue is? Very important… we are in the last stages, the import of the CSV, of opening the site for business. Please advise as soon as convenient? Bill Stroh

    • Thank you! Just realized you’ve given the same answer in other posts. Best, Bill

  10. thank you for the update, finally it’s here! i think this one supports WPML, but what about the sample CSV file with the support of multi language? would you mind to share with us?

      • i am really looking forward to it.. my customers is on my butt right now, after you share this sample csv file with wmpl support, my whole project will be done i believe!

  11. Hi Michael, it appears that the AIOSEO options don’t show in the drop boxes if custom fields have been set up, is this right? I get all the custom fields showing in the drop boxes, but not the AIOSEO ones. Any ideas, how to get the AIOSEO options to show to line them up with the csv?
    Thanks for your help.

    • Hi Isabella, I’ll confirm this as I’m preparing a Plugin update this morning to sort out some merge import issues as well as improve the Product image import process; support for pre-uploaded Product images via Media Library and an early release of WPML-support. 😉

    • Hi Isabella, just confirming that you have All in One SEO Pack activated as well as WP e-Commerce 3.8 and above. I’m adding WP e-Commerce 3.7 in the next Plugin update. 🙂

      • Thanks Michael, yes you’re right. Forgot to turn it on for this site! Question though, it appears that the SEO columns don’t merge INTO an existing import, only a fresh one. Is there a way to get them to get added? Thanks for your ongoing help. 🙂

  12. I’ve got the plugin to work, a SUPERB plugin SWEET!

    Now i have a problem with 2 things:

    1. The first thing im facing trouble with, is the product images. I upload them from an external URL and all works fine so far. But when im viewing my store, the images does not appear on category-view, but if i go inside a productpage, the image is there and works perfect. I need to go to each product and “Manage productimages” and then hit “Use as product thumb”, why, do i need to do this on all my thousand products? Then its worthless, sorry :-/

    2. The second problem is when im trying to import a External Link Text, the value i enter here, does not appear on the products settings for this field. It’s like the information does not get imported.

    I would be very glad if i could get an answer on my problems.

    Thanks in advance!

    • Hi Joel, I’ve sorted the external link text issue in the latest Plugin update. I’m looking at how WP e-Commerce reads the Product images under the various views; unfortunately there’s no single standard so I’ll have a play locally and release a minor Plugin update to correct this. 🙂

      • Michael

        There seems to be an issue with the product thumbnails on this plugin. The images upload fine, but it does not automatically assign it as a thumbnail. You have to go through each product manually and click ‘use as product thumbnail’

        Any ideas on how to resolve this?

  13. Gahhhh…!
    I just bought this Product Importer Deluxe but im using WP E-commerce, and probaly thats the reason this module doesn’t work, am i right?

    If yes, when will there be an upgrade for this module to work with the latest WP E-commerce?

    • Hi Joel, is just a minor Plugin update, I’ll be confirming support in the following few days. If you are looking for the import option please open Tools > Import > Products from the WordPress Administration. 🙂

      • Please, have a look at my latest comment above. I really need your help in this.

  14. Michael when I load multiple images using a vertical pipe to separate the image names in the CSV, it always results in my images laying out incorrectly as shown here:

    Is this a known issue with the Product Importer? Or is this an issue with my site’s code?

    • Hi lucas, I’m not aware of this issue affecting customers or my own test sites. Please reset to the Twenty Ten Theme and see if this is resolved, if so, then it’s likely your WordPress Theme at fault. 🙂

  15. Michael, I have an urgent matter. My session ID is showing invalid when I try to update our Product Importer Deluxe. We purchased it in April of this year and need this update in order to launch our website. I emailed you as well, please respond as quickly as possible.


    • Hi Ian, your e-mail got trapped by the spam monster. I’m fishing it out now and will confirm your Session ID. Thanks Ian. 🙂

Add a comment

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. US pborde says:

    Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  2. DE Dietrich says:

    Product Importer Deluxe works excellent!

  3. GB Osman Ahmed says:

    Hi, thanks for this amazing plugin!

  4. IE Andrew says:

    Thanks Michael :)

  5. US DSTP says:


    I've purchased this product and it's working fantastically, a little slow importing/merging change, however this isn't an issue.

    Please can you point me in the direction or provide information for adding additional import field, I've purchased a plugin called Product Price Info and would like to bulk import this information.

    Thanks in Advance.

  6. GB Matt says:

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  7. GB Nikki says:

    Thank you Michael. :-)

  8. US Joshua Wilson says:

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  9. US Ryan says:

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  10. GB Paul Cutcliffe says:

    Excellent, thanks Michael - keep up the good work!

  11. ZA kim says:

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  12. US Russ says:

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  13. US Robert says:

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).