Product Description


This user-friendly Product importer, with clear step-by-step instructions helps you import and update Products, Variations, Categories, Tags, and other Product details into your WordPress-powered store.

After successfully importing tens of thousands of Products across hundreds of WP e-Commerce, Jigoshop, WooCommerce and Exchange stores Product Importer Deluxe has become the standard for store owners and web developers to bulk import Products, Variations, Categories, Tags, Brands.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting.

Variations, Categories, Tags, Brands, Images and other Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process. Our free Store Exporter Plugin can export Products from an existing WordPress store making importing changes to existing Products almost too easy!

Third-party integration

To enable the import options for the above 3rd party Plugins ensure the Plugin (e.g. Related Products) is activated and up to date, refer to the sample CSV’s available in the FAQ section on this page for examples. Support for additional Product details are introduced through regular free Plugin updates.



  •  WooCommerce (up to 2.6.*)
  •  Jigoshop (up to 1.17.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. Hi Greg, I may need to cook up a small Plugin to manage custom Product meta details as they’re hidden from the Add/Edit Products page and require either the WP e-Commerce Product meta function or a custom template function to be called within the template

    I’ll do that later today, it’s won’t be pretty but will get the job done 🙂

  2. Hi Michael

    Downloaded 2.6.1 and removed the commentouts from ‘sample’ instances, but I don’t see a new field called Sample Product Meta on the Product Details page?

    Therefore the data is not shown when I match it in the field matchup import phase of the process.

    Do I need to modify the code for the Product Details page?



  3. Hi Greg, please download the latest release 2.6.1; you may need to download it again as there was a File Download ID mix-up this afternoon.

    Within the main Plugin file you’ll notice references to ‘sample’ within, it’s very easy once you step through each comment. 🙂

  4. Michael just wondering where the heads up tips for the “extra” field are in the version 2.6?

  5. Hi Jaimee, I’ve added Height, Weight and Length in the latest release. I’ll update the sample CSV file shortly to reflect these new fields.

    – Height
    – Height Unit
    – Width
    – Width Unit
    – Length
    – Length Unit

  6. Hi again! Will you be adding support for height, width, and length soon?


    Jaimee 🙂

  7. Fantastic! Thank you very much for your prompt reply! 🙂

  8. Hi Jaimee, that’s correct, I’ve added to my tasks a utility to export current Product details into an Excel or CSV format so that details can be adjusted then re-imported using my ‘merge’ Product details functionality.

  9. Hi,

    I’ve got loads of products that I will be selling through my online store, my problem currently is that the price of the products changes every other day (exchange rate – by percentage).

    If I upload all the parts initially from a file, then change the price field in the same file and upload that over the top – will it simply override the price field for each product?

    I figure in this way I can use excel to mass-update the prices 🙂



  10. Hi J, Product Importer Deluxe handles the loading of Products into WP e-Commerce, there is no limitation on the number of sub-categories a Product is assigned to using the ‘|’ character.

    I can’t confirm how WP e-Commerce handles LOADS of Products as it’s very much dependant on having LOADS of performance available to WordPress on your web server. WP e-Commerce 3.8 uses the custom Post type for Products so will be use the optimisations already available through WordPress, set up a site and give it a go until 3.8 is available.

    Menu navigation is handled by WordPress, you can either have the Products Page and then navigate or using the WordPress Menu system link directly to category pages as I do on my own stores. Food for thought.

  11. Hi there,

    I’m really interested in this, I have about 1,000 car parts that need to be sold by specific car, although some of them will go on up to 100 cars.

    In total, I have about 20,000 sub categories.

    Firstly, can this software take LOADS of sub-categories?

    Secondly, the biggest problem that I’ve had, is menu’s…I want the user to be able to click Ford > Mondeo > 2001 > Saloon… however, other software loads ALL the categories and sub cats, and it just crashes the browser. Does this software load one level at a time?

    I really really hope this will do what I want!

  12. Hi Scott, I’m on holiday for a fortnight, once I kick this cold and get back on my feet I’ll be looking to implement this; I already have the code done just need it merged and tested for a new release.

    I’ve considered setting up a WordPress demo site that ‘resets’ itself every 30 minutes or the like, I’m still at odds of how to balance anonymous access through a custom User Role without opening myself up to ‘problems’ from unsavoury users.

  13. Hi,

    Looking for a mass import solution which supports variants. Doesnt look like you’re there yet, any idea how long before you’ll support this.

    Secondly, once the product is there with variant support, is there any way of trialing the solution before I buy it? I dont want to buy it if it doesnt work for my store.

    Many thanks, Scott

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Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (141)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).