Product Importer Deluxe is a user-friendly Product importer enabling store owners to bulk import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to bulk import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product details are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 3.0.*)
  •  Jigoshop (up to 1.17.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. pborde US Pborde

    Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

    • Michael Visser au Michael Visser

      You’re very welcome, don’t let me get lazy though, if you spot something that you think can be done better ping me via Support and I’ll get right onto it! 😀

  2. Paul US Paul

    I’m considering using your Deluxe Store Exporter/Product Importer plugins to migrate my WooCommerce store’s 250 variable products. I’d love to see a step-by-step tutorials on migrating products with your Plugins but haven’t found anything like that. Do they exist?

  3. thegreatindianpackers IN Thegreatindianpackers

    Hi I am not able to find CSV Sample for this product Importer Plugin for WooCommerce

  4. Dietrich DE Dietrich

    Product Importer Deluxe works excellent!

  5. Osman Ahmed GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  6. Shakillia US Shakillia

    We are planning on buying this but we have a question about the plugin. We currently are in need of uploading 30,00 products to a client’s site and were wondering if the plugin would be able to handle this many in a single csv database.

    • Michael Visser au Michael Visser

      Hi Shakillia, thanks for asking, you may need to break up the single import file depending on the number of import columns, whether you are importing external images and the allocated memory and timeouts set on your hosting server. Try with the original import file then if it fails break it into smaller import batches.

  7. Jan NO Jan

    I have set up some Custom product fields which I export using the Deluxe plugin. Will this plugin be able to import those custom fields?

    Jan D.

    • Michael Visser au Michael Visser

      Hi Jan, sure can. Just add the custom Product meta names to the “Custom Product meta” textbox on the initial upload screen. 🙂

  8. Matteo Raggi IT Matteo Raggi

    Hi, if I will have some prices byweight, for example price /Kg and I want to divide them by 10 to show prices /hg is that possible? Also I would need to keep another copy of the price /kg registered in a custom field too.. is that possible?

    • Michael Visser au Michael Visser

      Hi Matteo, that could be done via a custom import field. I’d be happy to send you a snippet to do this. 🙂

      Just to clarify you’d be showing this as a custom Product field not as the Product Price?

  9. Luis Miguel R DE Luis Miguel R

    It is compatible with WooCommerce ?

    • Michael Visser au Michael Visser

      Sure is!

  10. sanjay IN Sanjay

    hi Michael,
    im purchase store export plugin and import products csv file but image is not upload.

    how to upload image plz give me answer fast .

Add a comment

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. US Pborde

    Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  2. DE Dietrich

    Product Importer Deluxe works excellent!

  3. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  4. IE Andrew

    Thanks Michael :)

  5. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  6. GB Nikki

    Thank you Michael. :-)

  7. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  8. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  9. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  10. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  11. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  12. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).