Governments effectively delivering smart campaigns, is that even possible? It seems the Australian Government has recently made relations with the right online media agency for their National cervical cancer vaccinations program. Going so far as removing typical department copy from the site and presenting relevant and targeted content is a great change; even if I’m not at risk!
MSN Messenger has been the de-facto standard in contacting friends over the Internet for the past decade so it makes sense to online advertisers operating large-budget campaigns to get their clients message across using the right channels.
One shame though was in their ‘Linking to this site’ conditions…
The Commonwealth of Australia as represented by the Department of Health and Aging through its Population Health Division reserves the right to prevent linking by giving notice.
I’m not sure how the Department of Health and Aging can control appropriate linking by nature of the Internet; I’m in the process of following this up.
I thought it only fair while learning all about Open Search technology that I wrap up and let loose a Page Strength SEO Tool search plugin for Firefox/Internet Explorer users!
I use this tool to measure site ranking metrics on a frequent basis and as I continue to align myself within this field hope to add it to my daily toolkit! Keep close, the list is coming…
This morning on the bus I was curious as to the differences in incoming traffic from external links using the traditional http://www.* domain against the alternative http://* address.
Setting up my own domains was a piece of cake till I learnt that http://www.* and www.* domains are treated as individual sites; they can essentially be pointed to two different hosts returning two sets of traffic data.
I am ecstatic, the bookings have been purchased and flight scheduled. Sarah – lead copywriter and information designer – and I are off on the 19th of March to this years Search Engine Room 2007 – SER2007 – conference in Sydney.
– How the content is structured
Humans are impressionable, we are able to take on a very basic visual process to standardise the internet, we’re not too fussed how a page is presented as long as content is of an appropriate height and style.
– Research successful websites targeted at your audience.
Why reinvent the wheel when you don’t need to! Consider elements successful sites relating to your audience made – be that demography, culture or age – and add your own spice where necessary.
We’ve all seen them, big over-compressed site banners. There is help and adding search engine support is easy. There are two choices, the first I will display here can be frowned upon but will do what you need – a quick-fix – the later approach actually being presentable but involving some work.
A simple list of free internet tools that I cannot live without on a day-to-day basis. I’ve been sitting on this for weeks now, I’ll add the other providers details shortly.
The internet, like all mediums, is not immune to losing its audience from endless advertising and plug ins. You can’t shift promotional copy from leaflets and brochures then expect inbound traffic.