Product Description


This user-friendly Product importer, with clear step-by-step instructions helps you import and update Products, Variations, Categories, Tags, and other Product details into your WordPress-powered store.

After successfully importing tens of thousands of Products across hundreds of WP e-Commerce, Jigoshop, WooCommerce and Exchange stores Product Importer Deluxe has become the standard for store owners and web developers to bulk import Products, Variations, Categories, Tags, Brands.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting.

Variations, Categories, Tags, Brands, Images and other Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process. Our free Store Exporter Plugin can export Products from an existing WordPress store making importing changes to existing Products almost too easy!

Third-party integration

To enable the import options for the above 3rd party Plugins ensure the Plugin (e.g. Related Products) is activated and up to date, refer to the sample CSV’s available in the FAQ section on this page for examples. Support for additional Product details are introduced through regular free Plugin updates.



  •  WooCommerce (up to 2.5.*)
  •  Jigoshop (up to 1.17.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.11.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. hi Michael,
    im purchase store export plugin and import products csv file but image is not upload.

    how to upload image plz give me answer fast .

  2. Hi? before i buy i have some questions want to ask . please. i need to build a woo commerce, i need a product with different size and price in one product, so that means they will be in one line. but i can’t see you have this type of example from, so i am not sure is it suitable for me to import CVS. from to my site.

  3. Hi,
    I have a pre-purchase question.
    All my products have variations in them. Does it work seamlessly with variations? All my variations have additional variation image (using WooCommerce Additional variation images) Will the plugin support this feature?

  4. I have a pre purchase question, and I want to make sure its working before I buy the plugin.

    I would like to update the inventory by product import, can your program merge my existing products by importing CSV? Besides, how is the cron job works? Can it update my product or just an insertion? Will I need to set the matching at once and it will do the job periodically?

    Can your plugin import Customer and Order as well? If not, are there any plugins available?

    • Hi S.W., your question got caught in our spam filter (just fished it out), yes our importer can merge Product changes against existing Products. The CRON import engine auto-detects the column matching so you need to format the import file so that the columns match or use the exposed WordPress Filters within our Plugin to force them to match. The CRON import engine is URL-based so is set up within your hosting provider’s CRON job manager screens, it does not use the WP-CRON engine within WordPress.

      Regarding importing Customers and Orders, I’m working on our replacement Store Importer Deluxe Plugin which includes support for Order imports, I will be annnouncing it to the public as soon as it’s ready and existing Product Importer Deluxe customers will be grandfathered in (it will replace Product Importer Deluxe). 🙂

  5. i want to know if with this plug in i can import quickly a number of files that are my produyct and use thge name of my file and his autoimage as title and image of my woo commerce product and save time for insert catalog with uloading quicly with this plug in.


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Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (139)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).