Product Description


This user-friendly Product importer, with clear step-by-step instructions helps you import and update Products, Variations, Categories, Tags, and other Product details into your WordPress-powered store.

After successfully importing tens of thousands of Products across hundreds of WP e-Commerce, Jigoshop, WooCommerce and Exchange stores Product Importer Deluxe has become the standard for store owners and web developers to bulk import Products, Variations, Categories, Tags, Brands.

Product Importer Deluxe can merge Product changes against existing Products with live and post-import reporting.

Variations, Categories, Tags, Brands, Images and other Product details assigned to Products within the CSV file are all generated at import time making setting up your next store a simple one-step import process. Our free Store Exporter Plugin can export Products from an existing WordPress store making importing changes to existing Products almost too easy!

Third-party integration

To enable the import options for the above 3rd party Plugins ensure the Plugin (e.g. Related Products) is activated and up to date, refer to the sample CSV’s available in the FAQ section on this page for examples. Support for additional Product details are introduced through regular free Plugin updates.



  •  WooCommerce (up to 2.3.*)
  •  Jigoshop (up to 1.13.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.9.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


  1. Hello,

    I’ve purchased this product and it’s working fantastically, a little slow importing/merging change, however this isn’t an issue.

    Please can you point me in the direction or provide information for adding additional import field, I’ve purchased a plugin called Product Price Info and would like to bulk import this information.

    Thanks in Advance.

    • Hi DSTP, we’ve exposed a bunch of WordPress Filters so you can add custom import fields using that method if you’re comfortable editing your Theme’s functions.php file. I’ve added custom import field support via a text box (just as we do in our Store Exporter Deluxe) for the next Plugin update so will do some testing and push that release soon :)

      • Thanks for the response, I’m more than happy to adjust the php file if you could send over the information via email, looking forward to the update. Get pushing that release.

        Thanks in advance.


  2. Hello,

    I’m using Product Import Deluxe, when I make a product import everything goes well but the content loses accents and some punctuation marks like € ! () ó í á

    What should I do?


    • Hi Immograf, I think this might be due to our encoding type detection being a little overzealous and its defaulting back to ASCII and dropping those accented characters. I’ve already made the change necessary to inform rather than takeover where we suspect a different file encoding. I’ll push this change next week when I’m back in the office :)

    • Hi tombooth01, we don’t support that Plugin yet but if you can send us a copy I’ll look at what CPT and Post meta that Plugin uses and include export support in the next major release of our exporter. We won’t be adding support for import for some time.

  3. I use custom product fields from another plugin. Can i map these fields to your importer and exporter plugins so that i can update these fields?

    • Hi Sylvia, have responded via Facebook too :) Yes you can import stock changes to Products, you will need to add a row at the start of your CSV file with the column headers, in your case:

      Product ID (or SKU)


  4. Hi,

    We’re looking for a solution where we can export our simple and variable products (woocommerce), adjust stock, and then reimport them quickly. Would a combination of store exporter deluxe and product importer deluxe do this (other solutions we’ve tried seem to require different information for importing than they export, which is kind of painful)? Thanks!


  5. HI, we use Product Exporter Std which works great but we need to also include custom product fields when exporting. Will the deluxe version allow us to do this

    • Hi rodrayner, Store Exporter Deluxe includes support for exporting custom Product details, we will be adding custom Product meta support in Product Importer Deluxe in the new year’s update :)

  6. Hey there! Looking at purchasing this. I will be importing .txt files via FTP. I was happy to see that you said scheduling imports should be available after the new year!

    Question before I buy – Is there a way to only import selective items in the file based on a variable (like only certain categories, etc.)?

    Thanks a lot!

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Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (132)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.


Our Trello boards keep an up to date listing of supported Product import fields as well as upcoming features as indicated on our roadmap. As the end-user you’re driving this Plugin’s future. Here's how you can help.

View and vote for features on our Trello roadmap boards.

Once you've reviewed the list of supported Product fields you can see a explained explanation of each field on the Usage page in our Documentation section.

You can also suggest features here in the Comments section.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, included below are a few samples as well as blank templates to buil from.

Blank CSV template with column names

Sample CSV

  • Sample CSV (1.4 - Updated: 02/08/2012) - with Variations and Table Rate Prices
  • Sample CSV (1.3 - Updated: 26/04/2012) - with Wholesale Pricing, Related Products
  • Sample CSV (1.2) - with Custom Fields, All in One SEO Pack, Google Product Feed support
  • Sample CSV (1.1)
  • Sample CSV (1.0)

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).