Visser Labs

Wednesday, March 28, 2007

SER: Photos from Day 2 of Search Engine Room 2007

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Tuesday, March 27, 2007

SER: Photos from Day 1 of Search Engine Room 2007

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Thursday, March 22, 2007

SER: Linking strategies with Jon Ostler

This session was of the highest demand during the conference as we were all eager to learn ways of generating inbound traffic from other refutable webmasters; let’s face it, that’s the essence of the Internet. In this session keynote I’ll be covering: General strategies Link Baiting Top Tips Armageddon scenario (more…)

SER: SEO Link Commandments; Linking

A highlight from Jeremy Bolt’s (from Bruce Clay Australia) session in the Terrace Room on Linking, covering some very insensible inbound linking strategies that are a sin to commit and bring the wrath of God – I mean Google… – upon the site in focus. SEO Link Commandments Thou shalt do whatever the search engine with market [...]

The case of negative branding; Marketing

There are situations where advertising yourself or your company – even on as passive a level as wearing the work uniform for brand awareness – can hurt your credibility and limit your reach in generating new business relationships. This years Search Engine Room conference in Sydney was my first attended business conference and there were few [...]

SER: Shots from Blog Marketing and Optimisation

I’ve resisted the temptation of sleep to post some snaps of one of my favourite sessions. These shots are from the Blog Marketing and Optimisation session on the 21st of March at the Search Engine Room 2007 conference held in Darling Harbour, Sydney, Australia. Andrew Pascoe from Under the Rotunda providing an introductory primer on blogging, blogging [...]
Wednesday, March 21, 2007

SER: Critical slide from Turning Lookers Into Bookers

Towards the end of Nathan’s session a slide was shown briefly that gave an example of how to progressively write successful content that appeals to all personas; reading personalities. (more…)

SER: Google Breakfast with Aaron D’Zousa

In this session keynote I’ll be covering: The Index PageRank explained Googles effort in reducing spam Building your own search engine index This session keynote is from the optional Google Breakfast session on the 20th of March at the Search Engine Room 2007 conference held in Darling Harbour, Sydney, Australia. (more…)
Saturday, March 17, 2007

My SEM session picks; Search Engine Room 2007

Day one: Tuesday, March 20, 2007 7:30am – 9.00am Google Breakfast Salmon with French toast while listening to Aaron D’Souza… you know this is the only reason I’m attending. 11:00am – 12:30pm Lies, Damn Lies and… followed by Social Search 2:00pm – 3:30pm Linking followed by SEO and Usability 4:00pm – 4:45pm SEO Public Relations and Reputation Management I have recently taken interest in reputation [...]
Monday, January 15, 2007

Search Engine Room 2007 program released

The details have been finally announced, and sessions collide with one another! Time to make some serious choices of which program is better! Day one’s morning overview and expectations are here. (more…)