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	<title>Visser Labs &#187; Search Engine Marketing</title>
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		<title>Australian Government using Sponsored Advertising</title>
		<link>http://www.visser.com.au/blog/australian-government-using-sponsored-advertising/</link>
		<comments>http://www.visser.com.au/blog/australian-government-using-sponsored-advertising/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 00:24:30 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://michaelvisser.com.au/2007/04/17/australian-government-using-sponsored-advertising/</guid>
		<description><![CDATA[Governments effectively delivering smart campaigns, is that even possible? It seems the Australian Government has recently made relations with the right online media agency for their National cervical cancer vaccinations program. Going so far as removing typical department copy from&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEOmoz Page Strength Firefox Search Plugin Released</title>
		<link>http://www.visser.com.au/blog/seomoz-page-strength-firefox-search-plugin-released/</link>
		<comments>http://www.visser.com.au/blog/seomoz-page-strength-firefox-search-plugin-released/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 12:48:16 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://michaelvisser.com.au/2007/04/13/seomoz-page-strength-firefox-search-plugin-released/</guid>
		<description><![CDATA[I thought it only fair while learning all about Open Search technology that I wrap up and let loose a Page Strength SEO Tool search plugin for Firefox/Internet Explorer users!
I use this tool to measure site ranking metrics on&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prevalence of http://* Domains in External Links</title>
		<link>http://www.visser.com.au/blog/domains-in-external-links/</link>
		<comments>http://www.visser.com.au/blog/domains-in-external-links/#comments</comments>
		<pubDate>Thu, 08 Feb 2007 10:26:45 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.michaelvisser.com.au/2007/02/08/prevalence-of-http-domains-in-external-links/</guid>
		<description><![CDATA[This morning on the bus I was curious as to the differences in incoming traffic from external links using the traditional http://www.* domain against the alternative http://* address.

I have used three small sites in this test sample, one active&#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Setting your Preferred Domain for Google</title>
		<link>http://www.visser.com.au/blog/setting-your-preferred-domain-for-google/</link>
		<comments>http://www.visser.com.au/blog/setting-your-preferred-domain-for-google/#comments</comments>
		<pubDate>Wed, 07 Feb 2007 13:01:43 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.michaelvisser.com.au/2007/02/07/setting-your-preferred-domain-for-google/</guid>
		<description><![CDATA[Setting up my own domains was a piece of cake till I learnt that http://www.* and www.* domains are treated as individual sites; they can essentially be pointed to two different hosts returning two sets of traffic data.

So while&#8230;]]></description>
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		<slash:comments>11</slash:comments>
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		<item>
		<title>Hyped for Search Engine Room 2007</title>
		<link>http://www.visser.com.au/blog/going-to-search-engine-room-2007/</link>
		<comments>http://www.visser.com.au/blog/going-to-search-engine-room-2007/#comments</comments>
		<pubDate>Thu, 11 Jan 2007 11:03:31 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Room 2007]]></category>

		<guid isPermaLink="false">http://www.michaelvisser.com.au/2007/01/11/going-to-search-engine-room-2007/</guid>
		<description><![CDATA[I am ecstatic, the bookings have been purchased and flight scheduled. Sarah &#8211; lead copywriter and information designer &#8211; and I are off on the 19th of March to this years Search Engine Room 2007 &#8211; SER2007 &#8211; conference in&#8230;]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>SEO workshop &#8211; cascading content</title>
		<link>http://www.visser.com.au/blog/seo-workshop-cascading-content/</link>
		<comments>http://www.visser.com.au/blog/seo-workshop-cascading-content/#comments</comments>
		<pubDate>Fri, 05 Jan 2007 00:39:48 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.michaelvisser.com.au/2007/01/05/slicing-the-pie-cascading-content/</guid>
		<description><![CDATA[- How the content is structured
Humans are impressionable, we are able to take on a very basic visual process to standardise the internet, we&#8217;re not too fussed how a page is presented as long as content is of an&#8230;]]></description>
		<wfw:commentRss>http://www.visser.com.au/blog/seo-workshop-cascading-content/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>SEO workshop &#8211; learn from others</title>
		<link>http://www.visser.com.au/blog/seo-workshop-learn-from-others/</link>
		<comments>http://www.visser.com.au/blog/seo-workshop-learn-from-others/#comments</comments>
		<pubDate>Thu, 04 Jan 2007 10:38:10 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.michaelvisser.com.au/2007/01/04/slicing-the-pie-learn-from-others/</guid>
		<description><![CDATA[- Research successful websites targeted at your audience.
Why reinvent the wheel when you don&#8217;t need to! Consider elements successful sites relating to your audience made &#8211; be that demography, culture or age &#8211; and add your own spice where&#8230;]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Search engine friendly site image banners</title>
		<link>http://www.visser.com.au/blog/search-engine-friendly-site-image-banners/</link>
		<comments>http://www.visser.com.au/blog/search-engine-friendly-site-image-banners/#comments</comments>
		<pubDate>Sun, 31 Dec 2006 03:40:02 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.michaelvisser.com.au/2006/12/31/making-your-site-image-banner-search-engine-friendly/</guid>
		<description><![CDATA[We&#8217;ve all seen them, big over-compressed site banners. There is help and adding search engine support is easy. There are two choices, the first I will display here can be frowned upon but will do what you need &#8211; a&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO workshop &#8211; free tools for everyone</title>
		<link>http://www.visser.com.au/blog/seo-workshop-free-tools-for-everyone/</link>
		<comments>http://www.visser.com.au/blog/seo-workshop-free-tools-for-everyone/#comments</comments>
		<pubDate>Sun, 10 Dec 2006 03:04:29 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.michaelvisser.com.au/2006/12/10/seo-tools-for-everyone/</guid>
		<description><![CDATA[A simple list of free internet tools that I cannot live without on a day-to-day basis. I&#8217;ve been sitting on this for weeks now, I&#8217;ll add the other providers details shortly.

Yahoo! Site Explorer
 http://siteexplorer.search.yahoo.com/
Google Analytics
 http://google.com/analytics

Visits and&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO workshop &#8211; writing for your audience</title>
		<link>http://www.visser.com.au/blog/seo-workshop-understanding-your-audience/</link>
		<comments>http://www.visser.com.au/blog/seo-workshop-understanding-your-audience/#comments</comments>
		<pubDate>Thu, 23 Nov 2006 12:04:09 +0000</pubDate>
		<dc:creator>Michael Visser</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.michaelvisser.com.au/?p=51</guid>
		<description><![CDATA[The internet, like all mediums, is not immune to losing its audience from endless advertising and plug ins. You can&#8217;t shift promotional copy from leaflets and brochures then expect inbound traffic.

Be concise, further to that end follow the link&#8230;]]></description>
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		<slash:comments>1</slash:comments>
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